Breaking free from 25 years of B2B complexity.

We teach AI-native transformation through the Value Path framework — replacing artificial funnels with how humans actually discover and create value together.

Live workshops, practitioner conversations, and hands-on HubSpot implementation. No fluff. No pitches. Just frameworks that work.

Join us to build capability, not dependency.

Value-First Team

We've spent 9 episodes of Value-First Data exploring the Value Path framework and how the Value Loop operates at each stage.

Now it's time to build it.

Join Chris Carolan, Casey Hawkins, Danielle Urban, Klemen Hrovat, Joshua Oakes, and Rylee Powell for a hands-on workshop where we actually configure the Value Path in HubSpot:

→ Properties for tracking Value Path stages

→ Scoring models that recognize natural progression

→ Workflows that support stage-appropriate engagement

→ Dashboards and Unified Customer Views that show where people actually are

This isn't theory. We're opening HubSpot and building it live.

Whether you're implementing for your own organization or helping clients transform their approach, this workshop shows you what it actually takes to move from framework to functioning system.

Bring your questions. We'll figure it out together.
