Avoca

Autumn Brekke has spent 20+ years at Genz-Ryan understanding the art of how customer communications and a tech stack come together.

She'll share how Genz-Ryan evaluated their messaging stack, what to actually ask a vendor before you sign, and what changed once they consolidated.

**What we'll cover:**

*   The outbound habits that separate a 6% booking rate from a 15%
*   Questions to ask a vendor beyond "is it AI-powered"
*   When consolidating your stack is worth it, and when it isn't
