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When a contact signs up to your event, or answers a poll — what happens next in HubSpot? If your answer is **"we export a list and manually trigger something"** this session is for you.

HubSpot has given App Events a **major update** and now allows you to finally **take action on your event data**.

## Hyper-personalized outreach and Event Attribution

To explain the changes, we're inviting Maggie (PM App Events at HubSpot) and Ryan (The GOAT on Attribution).

What you'll learn in this session:

*   What App Events are and how they are different from Marketing Events
*   How to set up hyper-personalized outreach based on polling response
*   How to segment audience on attendance, watch time and engagement
*   Journey reports showing attribution and ROI for a single event

Say no to CSVs and manual work. We're going to automate it in a way anyone understands it, and can put it into practice right after this session is over.

Register now. Go into the Q\&A section and already ask your questions. Ryan and Maggie will adjust the content and answer them live.

Has your manager ever asked for an ROI report on your webinars or real-time notifications on hot leads? This is the session for you.

###### Brought to you by HubSpot, Ryan and of course your friends at Contrast
