Replacing Advertising Studio: your options

You forgot to renew Advertising Studio? That may be your lucky day.

It can’t be renewed since August 15. You now get to choose what replaces it, and some options do things Advertising Studio never did.

In 30 minutes, we’ll go through your alternatives:

– The Salesforce option: Data Cloud Ad Audiences

– The AppExchange option: apps that run inside Marketing Cloud

– The third-party option: CDPs and activation tools outside Salesforce

– Do it yourself: building on the ad platforms’ APIs

For each one: what it takes from your team, what happens to your existing audiences, and what it costs.

Then a live demo: migrating an Advertising Studio audience to Cezium Ads.

Q&A at the end.