Tella

We built Tella with busy founders and teams in mind. To make great-looking screen recordings, that are good enough to share internally and on YouTube. In this practical session, Grant & I will run you through some of our favourite Tella workflows.

### What we’ll cover:

*   Editing tricks for engagement
*   View page optimisation
*   Video formats
*   Tella's API + AI workflows
*   (Resource) Our favourite gear
*   (Resource) Creators to follow

**Hosted by Tella as part of the January Challenge: Video for Founders** — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Lesson #4 — Tella workflows

We’re hosting a live panel with [**Carmen Vicente**](https://www.linkedin.com/in/carmen-vicente/), [**Renée Shaw**](https://www.linkedin.com/in/reneeeshaw/), and [**Miranda Shanahan**](https://www.linkedin.com/in/miranda-shanahan-5012765a/?originalSubdomain=uk) — three creators redefining what short-form content can look like for founders and small teams.

They’ve each built an audience by doing the opposite of what “safe” B2B content usually looks like. They’ll share how to find your own voice and create content that speaks to your audience as a brand.

**Get to know our panel**

*   [How to start posting content without wanting to die](https://mirandadoesbrands.substack.com/p/how-to-start-posting-content-without) (by Miranda)
*   [How we'll interact with social media in 2026](https://www.tiktok.com/@carmscrolls/video/7563112960986467591) (by Carmen)
*   [Babysitting a tech founder skit](https://www.linkedin.com/posts/reneeeshaw_founders-just-need-some-extra-care-activity-7389283577533894656-LXL-?utm_source=share\&utm_medium=member_desktop\&rcm=ACoAABQ4cR8BV_8DQH1Hlra4vMwmzL-BNFI-GNI) (by Renée)

**What we’ll cover:**

1.  What their early creator days looked like
2.  How to make videos that actually perform on LinkedIn *or* TikTok
3.  Trends in social media worth watching in 2026
4.  Lessons from their most viral videos (and what made them work)
5.  How to show up on camera when you don’t feel like it
6.  Live Q\&A

**This session is for you if:**

*   You’re a founder or creator building your audience with limited time or resources
*   You want to post more video content but can’t stand the overproduced, corporate style
*   You’re ready to experiment with creative formats that actually stand out

Hosted by **Tella** as part of the [**January Challenge: Video for Founders**](https://tella.com/january-challenge) — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently.

For any questions, please reach out to [**louise@tella.com**](mailto:louise@tella.com)


Making short-form B2B videos worth watching

Hot take: it's really easy to stand out on LinkedIn. Most content on there is either AI-generated or extremely bland. In this session, we'll see how you can make your regular content feel more like you. Introducing humour and personality. This will be great prep for our session with Renée, Miranda, and Carmen later this week.

### What we’ll cover:

*   Formats that feel personal
*   Finding your strongest skill
*   Visuals & editing style

**Hosted by Tella as part of the January Challenge: Video for Founders** — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently

For any questions, reach out to [**louise@tella.com**](mailto:louise@tella.com)

***


Lesson #3 — Making content authentically yours

We've invited [Justin Brown (Primal Video)](https://www.youtube.com/@PrimalVideo) to share how he would tackle growing with video in 2026. His track record? Growing his own YouTube channel to 1.86 million followers.

We'll also learn practical ways of getting comfortable being on camera and editing videos for beginners.

**What we’ll cover:**

1.  How growing an audience with video works today (vs. past)
2.  Things he wishes he had known when starting out
3.  Practical tips and tools for video production
4.  Live Q\&A with audience

**This session is for you if:**

*   You’re a founder or creator building your audience with limited time or resources
*   You want to post more video content but can’t stand the overproduced, corporate style
*   You’re ready to experiment with creative formats that actually stand out

Hosted by **Tella** as part of the[ **January Challenge: Video for Founders** ](https://tella.com/january-challenge)— a month of live sessions, expert advice, and community support to help founders post video consistently and confidently.

For any questions, please reach out to [**louise@tella.com**](mailto:louise@tella.com)


What it takes to grow with video in 2026

Speaker

Justin Brown

Founder @ Primal Video

Replays

Lesson #4 — Tella workflows

Making short-form B2B videos worth watching