You're shaping pricing architecture, pressure-testing growth assumptions, and preparing next year's commercial plans.

The challenge isn't a lack of data. It's having enough time and capacity to ask the right questions — and turn the answers into confident decisions before the window closes.

Part II of the Agentic AI for RGM Masterclass is a hands-on prompting workshop. Carst Vaartjes, Co-founder and Chief Innovation Officer, and Okko Hinterding, Head of Customer Success, show you a different way of working — where always-on commercial intelligence replaces manual analysis and guides decision-making.

The Masterclass Journey

Part I — Understanding Agentic AI for RGM

📅 Thursday, September 17 | 16:00 CEST

The first session introduces agentic AI from a commercial perspective and explains why many organizations are struggling to distinguish genuine commercial intelligence from automation. Can't attend live? By registering for Part II, you'll receive the full recording of Part I so you can follow the complete masterclass journey.

Part II — The Art of Prompting in RGM: Turning Questions into Decisions in CPG

📅 Tuesday, September 22 | 16:00 CEST

Want to make smarter decisions, sooner — just by asking the right question?

In CPG, a significant part of the work still goes into building analysis, aligning numbers, and preparing for decisions — often leaving limited time to actually act. This workshop shows you a different way of working.

You'll take away:

• Why prompting is becoming a core commercial skill for CPG leaders
• How to structure questions that lead to clear, relevant, and actionable answers
• How to move from insight → root cause → action, faster and with more confidence
• How to move from answer → solution → action

Who should attend?

Revenue Growth Management Leaders

Responsible for pricing, promotion, portfolio, and growth strategy decisions that shape next year's performance.

Sales & Trade Leaders

Leading promotional investment decisions, negotiation preparation, and commercial planning during the year's most intensive planning period.

Commercial Excellence Leaders

Exploring how agentic commercial intelligence can create measurable value across planning, decision-making, and execution.

Registration & Access

By registering for Part II, you will also receive the full recording of Part I — so you can catch up on the full context and follow the complete masterclass journey.

If you attended Part I, you are already registered for Part II and will receive your access details ahead of the session.