You're shaping pricing architecture, pressure-testing growth assumptions, and preparing next year's commercial plans. 

For commercial teams, Q3 is when some of the year's most important decisions are made. The challenge isn't a lack of data. It's having enough time and capacity to uncover what matters before decisions have to be made. 

In this two-part masterclass series, Carst Vaartjes, Co-founder and Chief Innovation Officer, and Okko Hinterding, Head of Customer Success, explore how agentic commercial intelligence can help close the gap between insight and decision—and how CPG organizations can evaluate whether they're ready for it. 

• Part I: Understanding Agentic AI for RGM 
• Part II: The Art of Prompting in RGM: Turning Questions into Decisions in CPG

Together, the two sessions form one complete masterclass experience.

The Masterclass Journey 

Part I — Understanding Agentic AI for RGM

📅 Thursday, September 17 | 16:00 CEST

The first session introduces agentic AI from a commercial perspective and explains why many organizations are struggling to distinguish genuine commercial intelligence from automation.

You'll learn:

• What agentic AI means in an RGM and commercial context
• The difference between agentic automation and agentic commercial intelligence
• Why this distinction matters for commercial teams
• What agentic commercial intelligence can enable in practice
• What the future of commercial decision-making may look like for CPG organizations
• The evaluation framework you can apply to any solution: the questions commercial leaders should be asking vendors today

Using practical examples and real commercial scenarios, we'll move beyond AI buzzwords and explore what meaningful commercial intelligence actually looks like.

You'll leave with an evaluation framework — a set of practical questions to bring back to your organization to assess readiness and challenge vendor claims. This framework will be shared as a take-home resource after the session.

Part II — The Art of Prompting in RGM: Turning Questions into Decisions in CPG

📅 Tuesday, September 22 | 16:00 CEST

The second session is a hands-on workshop. Want to make smarter decisions, sooner, just by asking the right question?

In CPG, a significant part of the work still goes into building analysis, aligning numbers, and preparing for decisions — often leaving limited time to actually act. This workshop shows you a different way of working, where always-on intelligence replaces manual analysis and guides decision-making.

You'll take away:

• Why prompting is becoming a core commercial skill
• How to structure questions that lead to clear, relevant, and actionable answers
• How to move from insight → root cause → action, faster and with more confidence
• How to move from answer → solution → action

Who should attend? 

• Revenue Growth Management Leaders: Responsible for pricing, promotion, portfolio, and growth strategy decisions that shape next year's performance. 
• Sales & Trade Leaders: Leading promotional investment decisions, negotiation preparation, and commercial planning during the year's most intensive planning period.   
• Commercial Excellence Leaders: Exploring how agentic commercial intelligence can create measurable value across planning, decision-making, and execution. 

Registration & Access

By registering for Part I, you will automatically be registered for Part II and will receive all the access details ahead of the second session.

If you register directly for Part II, you will also receive the recording of Part I, so you can catch up on the full context and follow the complete masterclass journey.