You're shaping pricing architecture, pressure-testing growth assumptions, and preparing next year's commercial plans. 

For commercial teams, Q3 is when some of the year's most important decisions are made. The challenge isn't a lack of data. It's having enough time and capacity to uncover what matters before decisions have to be made. 

In this two-part masterclass series, Carst Vaartjes, Co-founder and Chief Innovation Officer, and Okko Hinterding, Head of Customer Success, explore how agentic commercial intelligence can help close the gap between insight and decision—and how CPG organizations can evaluate whether they're ready for it. 

• Part I: Understanding Agentic AI for RGM 
• Part II: Requirements, Readiness & Evaluation 

Together, the two sessions form one complete masterclass experience.

The Masterclass Journey 

Part I — Understanding Agentic AI for RGM 

📅 Thursday, September 17 | 16:00 CEST 

The first session introduces agentic AI from a commercial perspective and explains why many organizations are struggling to distinguish genuine commercial intelligence from automation.  

You'll learn: 

• What agentic AI means in an RGM and commercial context 
• The difference between agentic automation and agentic commercial intelligence 
• Why this distinction matters for commercial teams 
• What agentic commercial intelligence can enable in practice 
• What the future of commercial decision-making may look like for CPG organizations 

Using practical examples and real commercial scenarios, we'll move beyond AI buzzwords and explore what meaningful commercial intelligence actually looks like. 

Part II — Requirements, Readiness and Evaluation 

📅 Tuesday, September 22 | 16:00 CEST 

The second session focuses on the practical side of implementation. 

What does an organization actually need to make agentic commercial intelligence work? 

And how can leaders distinguish genuine capability from vendor claims? 

You'll learn: 

• The foundations required to support agentic commercial intelligence 
• The organizational and data requirements needed for success 
• How to assess your organization's readiness 
• The evaluation framework you can apply to any solution 
• The questions commercial leaders should be asking vendors today 

You'll leave with a practical framework for assessing opportunities, evaluating solutions, and understanding where your organization sits on the journey toward agentic commercial intelligence.

Who should attend? 

• Revenue Growth Management Leaders: Responsible for pricing, promotion, portfolio, and growth strategy decisions that shape next year's performance. 
• Sales & Trade Leaders: Leading promotional investment decisions, negotiation preparation, and commercial planning during the year's most intensive planning period.   
• Commercial Excellence Leaders: Exploring how agentic commercial intelligence can create measurable value across planning, decision-making, and execution. 

Registration & Access

By registering for Part I, you will automatically be registered for Part II and will receive all the access details ahead of the second session.

If you register directly for Part II, you will also receive the recording of Part I, so you can catch up on the full context and follow the complete masterclass journey.