Masterclass: The new rules of multi-brand strategy in 2026
Vaimo
51:42
The new rules of multi-brand strategy in 2026 — How to teach AI to love your brand portfolio
Key takeaways:
- Understand why AI discoverability has made brand clarity a commercial priority, not just a marketing one
- Learn how leading enterprises serve each brand's identity while sharing infrastructure
- Walk away with a practical path from fragmented brand management to a networked portfolio
Speakers
PJ Utsi
Co-Founder & Chief Creative Officer at Vaimo
As a digital commerce enthusiast with a creative heart and a technological mind, PJ has been at the forefront of multi-brand strategy, AI and retail transformation for years. He has witnessed how AI can revolutionize the shopping experiences, and has shared his insights as an action-oriented strategist and tech evangelist with a wide audience.
Elisabeth Clark
Director of Web Strategy & Experience at Lippert
Elisabeth Clark is the Director of Web Strategy & Experience at Lippert, where she orchestrates the digital presence and user experience for a global portfolio of over 50 websites. A leader in digital transformation, she specializes in building scalable, customer-centric frameworks that turn architectural complexity into seamless brand stories.
CJ Pace
Product Marketing Manager at Contentful
Cj Pace is a Product Marketing Manager at Contentful with a track record of bringing complex digital products to market at global scale. His experience spans launching worldwide gaming experiences at Activision, driving enterprise analytics adoption at Tableau from Salesforce, and now leading go-to-market strategy for composable content platforms and AI-driven personalization.
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Masterclass: The new rules of multi-brand strategy in 2026
51:42