Masterclass: Preparing your tech stack for agentic commerce

Henrik Feld-Jakobsen is Chief Strategy Officer at Vaimo, where he leads strategy, experience consulting, and the company’s AI and agentic commerce initiatives. He has been part of digital commerce since the early omni-channel days, helping organizations navigate multiple waves of trends and distinguish lasting commercial value from short-lived hype. A hands-on practitioner, Henrik works closely with clients across commerce, content, data, and activation, focusing clearly on translating new channels and technologies into business value.

Morten Næss is the Chief Product and Innovation Officer at Bluestone PIM, where he leads product strategy and innovation for a composable, API-first PIM platform used by global brands. With 20+ years in e-commerce and SaaS, he specializes in modern digital architectures, MACH and composable principles, and scalable product data foundations. He is also an active voice in the industry, speaking on PIM, AI, cloud, and the future of commerce tech stacks.

17 years of experience in engineering and technical architecture, helping more than 50 brands design and scale complex commerce ecosystems. His work focuses on agentic commerce patterns and introducing autonomous AI responsibly into modern architectures to drive practical, scalable innovation.