Creator Commerce in Practice: What Brands Are Learning (And Where They're Stuck)

Join impact.com, one of the APMA's core sponsors, for a fireside chat bringing together brands currently navigating creator marketing to share what actually works - and what doesn't. Hear directly from those operating in the space: best practices for creator discovery and partnerships, which formats drive real results, how to measure beyond last-click, operational challenges at scale, and how they're navigating today's creator landscape (authenticity, burnout, rate expectations, exclusivity).

This isn't a case study. It's practical peer-to-peer intelligence from brands figuring this out right now. Perfect for agencies, consultants, and brand-side professionals looking to understand where creator marketing actually sits in 2026.