Black Friday Starts Now: Plan Early, Win Big

Continuing a 15-year career in affiliate marketing, Charlie has a proven track record of helping brands scale through effective partnerships and measurable performance. Known for blending strong commercial acumen with empathetic leadership, Charlie has worked with a diverse range of brands — from agile startups to global, media-backed platforms — consistently driving affiliate activation, customer retention, and long-term channel value.

Joep van den Boer is an industry veteran with 8 years of performance marketing experience across both the network and partner sides of the business. Known for a well-rounded, strategic approach to the channel, they view the affiliate mix holistically.

Sophie Halley is a London-based affiliate marketing and partnerships specialist and currently serves as Head of Account Management UK. With experience across network, agency and client-side roles, Sophie now leads a team responsible for developing commercial partnerships between brands and hotukdeals, the UK’s largest shopping community. More recently, her team’s focus has expanded beyond traditional affiliate models to include broader performance and media solutions, including CPC and CPM partnerships.

Caitlin Hibbert is the Head of Partnerships (UK + North America) at Linkby, a performance PR platform that fuels advertisers' AI visibility through premium editorial placements across the globe. Before helping launch Linkby in the UK in 2020, Caitlin's career centered within the publisher side of the industry with previous roles in digital advertising at Mail Metro Media and branded content at The Guardian UK. Originally from Australia, Caitlin now calls the UK her home and is passionate about digital marketing and industry innovation.