Find the latest webinars of our new series: AI at Work, from Team-GPT.

Team-GPT

## Webinar Overview

B2B website copy that converts doesn't come from clever wordplay. It comes from understanding your customers and translating that research into messaging that actually resonates. But the research-to-copy process is time-intensive, and most teams don't have the bandwidth for it. That's where AI comes in.

In this session, Chris Silvestri, founder of Conversion Alchemy, breaks down his actual workflows for using AI to turn customer research into high-converting website copy. You'll see real demonstrations of how he synthesizes research data, creates positioning and messaging strategy, writes first draft copy, and validates it before launch. It's the exact process Chris uses with B2B SaaS clients like Moz, ShortStack, and ProxyRack.

## What Attendees Will Learn

**1) Turn research into messaging that works**

See how to synthesize customer interviews, reviews, and competitor analysis into clear positioning and copy.

**2) Write first draft copy that doesn't sound like AI**

Learn the workflow for creating homepage copy and variants that actually sound human and convert.

**3) Validate your copy before it goes live**

Discover how to use synthetic personas to test if your messaging resonates with your target audience.

**4) Build a repeatable B2B copywriting process**

Walk away with prompts, workflows, and strategies you can use immediately for your own website copy.

This session includes live demonstrations, real client examples, and Q\&A. You'll leave with a clear process to create B2B website copy that connects with actual people and drives real business results.


How to get sh*t done with AI: Website copywriting for B2B

## Webinar Overview

AI adoption in marketing isn't failing because the technology doesn't work. It's failing because of how it's being introduced. Company-wide mandates, rushed implementations, and zero room for pushback have created resistance across creative teams. And honestly? A lot of that resistance is valid.

In this session, Tamara Ceman breaks down what actually went wrong during the AI boom of 2023, why marketers pushed back (and still do), and how to build an adoption system that works with your team, not against them. You'll learn how to introduce AI gradually, validate real use cases, and find the boring, repetitive tasks where AI actually helps instead of forcing it into creative work that marketers enjoy doing.

This isn't about mandates or hype. It's about creating a system where AI becomes a useful tool, not another thing your team resents.

## What Attendees Will Learn

1\) Understand why AI adoption failed in so many marketing teams

See how company-wide mandates, mass layoffs, and lack of ownership created resistance in 2023.

2\) Address the real concerns marketers have about AI

Learn the ethical, practical, and workflow-based pushback that's actually valid, and how to work through it.

3\) Build an adoption system that works for marketers

Discover how to level knowledge gaps, validate use cases, and introduce AI gradually in the right workflows.

4\) Find the right use cases for AI in marketing

Reverse engineer where AI actually helps with boring, manual tasks instead of defaulting to writing and imagery.

5\) See through the AEO/GEO hype

Understand how AI Engine Optimization and Generative Engine Optimization actually work in practice, and why marketing teams are right to be skeptical.

This session includes real examples from 16+ years of marketing experience, practical frameworks, and live demonstrations. You'll leave with a clear approach to AI adoption that your team will actually use.

***

About the Guest

Tamara Ceman is a three-time Marketing Director turned consultant, known for scaling MarkUp.io's user base to over 600 thousand users, and building the inbound growth engine that helped Uscreen outperform Vimeo OTT.

And she's seen it all.

From day-zero marketing efforts to scaling marketing teams past 20 people. These days, Tamara helps SaaS founders and GTM teams figure out what's actually holding back their growth, and fixes it with equal parts data-backed strategy, hands-on execution, and a good dose of humor.

If you've ever hit a growth plateau and thought, "What now?", Tamara's the person who'll help you find your next lever, fast.


Resistant to that New Assistant: AI Adoption in Marketing

## Webinar Overview

In today’s competitive SaaS landscape, growth isn’t just about running campaigns. It’s about reading the right signals and acting fast. Signal-led Growth turns customer, product, and market data into actionable insights that fuel acquisition, expansion, and retention. In this session, we’ll break down how to build a scalable, signal-based infrastructure, avoid common pitfalls, and use the right tools to make every growth decision count. You’ll see real-world examples from companies that have mastered this approach, and learn how you can, too.

## What Attendees Will Learn

**1) Build a signal-based growth engine**

Learn the key components of a signal-led infrastructure, from data sources to automation.

**2) Choose and optimize your tech stack**

See how to select the right tools, integrate them effectively, and get the most out of each one.

**3) Avoid costly mistakes**

Understand the common missteps SaaS companies make—and how to sidestep them.

**4) Act on real-world signals**

Discover the exact signals top companies track, and how to translate them into growth moves.

This session includes live demonstrations, real setup examples, and Q\&A. You'll leave with a clear roadmap to create AI assistants that understand your business as well as you do.


Signal-Led Growth: The Playbook of the Now

## Webinar Overview

Join us for our next hands-on webinar where we'll show you how to create AI assistants in Team-GPT.

In just 30 minutes, we'll walk you through setting up Project Knowledge - the feature that transforms generic AI responses into contextual, brand-aware assistance. You'll see how to build a knowledge base that makes your AI assistants as informed as your best team members.

We'll demonstrate the complete setup process live, from uploading your first document to creating assistants that reference your specific guidelines, tone, and business context in every response.

## What Attendees Will Learn

• How to set up Project Knowledge from scratch in minutes

• Best practices for adding documents, links, and project guidelines

• How to create example outputs that train your AI's response style

• Smart ways to organize knowledge for maximum AI effectiveness

• Live setup of assistants that reference your brand guidelines and company data

• Common mistakes to avoid when building your knowledge base

This session includes live demonstrations, real setup examples, and Q\&A. You'll leave with a clear roadmap to create AI assistants that understand your business as well as you do.


How to set up your Assistants in Team-GPT (with Project Knowledge)

Join us for the first episode of our new webinar series: AI at Work.

Andre, VP of Revenue at Team-GPT, sits down with Nick Krekis, AI Program Manager at Miro, as they explore the strategic roadmap behind Miro's successful AI transformation journey. From his unique perspective transitioning from talent management to AI leadership, Nick shares invaluable insights on implementing AI solutions across a global organization, including his renowned framework for AI adoption and practical approaches to overcoming implementation challenges.

Discover how Miro prioritized AI initiatives, fostered employee buy-in, and achieved measurable wins in their AI rollout. This session will explore the future of AI at Miro, featuring actionable advice for organizations embarking on their own AI journey, followed by an interactive Q\&A where Nick will address key questions about change management, success metrics, and strategic prioritization in AI adoption.


AI Adoption Strategies: Insights from Miro

Speakers

Andre Nunes Pedro

VP of Revenue @ Team-GPT

Nick Krekis

AI Program Manager @ Miro

Replays

How to get sh*t done with AI: Website copywriting for B2B

Resistant to that New Assistant: AI Adoption in Marketing