Winning New Clients in a Tough Market: Strategies for Staffing & Recruitment Agencies

Experienced leader within the staffing & consultancy market, with a passion for New Business Development, Go-to-Market strategies, Sales Technology, and empowering teams to grow. Firm believer in the Science of Sales to turn prospection efforts into predictable sales results. Has worked > 10 years as a senior leader at TriFinance.

Joske Devos brings over a decade of end-to-end staffing expertise, having led large-volume recruitment for Vio Interim & HR on the agency side before moving in-house to streamline talent acquisition for manufacturers Linum and appliance innovator V-ZUG Europe. Her dual perspective - from agency consultant to corporate HR leader - makes her a perfect voice on pragmatic, people-centered recruitment.

Koen Van Havere brings 16+ years of recruitment leadership from Robert Half, where he built and managed permanent IT staffing teams across Belgium. Now a freelance TA consultant and founder of Kovalent, he specializes in business development training for recruitment agencies—teaching practical sourcing, storytelling, and client-winning strategies that turn cold outreach into warm relationships.

Sofie began her career as a Recruitment Manager at Unilever before joining Hudson Belgium, where she advanced to Senior Consultant. Since 2014, she has been the HR & People Lead at Mobile Vikings, where she aligns HR strategies with business objectives and oversees daily HR operations to drive organizational success.

Jeroen founded Talent Business Partners after successfully building an international, specialized staffing & recruitment agency. He's on a mission to elevate the recruitment landscape by connecting agencies, HR tech innovators, and industry leaders. Jeroen is creating a thriving ecosystem where professionals can build trusted relationships and drive business growth.