Welcome to Visualfabriq!

Visualfabriq enables leaders in the consumer-packaged goods (CPG) industry to make the best decisions to drive profitable revenue growth, based on a reliable outlook. At the same time, the software as a service (SaaS) frees up the time of commercial teams to take data-driven actions that make the difference.

Visualfabriq’s Revenue Forecasting and Optimization software provides customers with a full outlook on their P&L, from a volume and value perspective. It supports commercial teams to optimize their commercial investments and reduces the reliance on manual analysis thanks to advanced data integration paired with artificial intelligence (AI) and automation.

The embedded AI supports scenario analysis and optimizes user input while planning. Visualfabriq’s SaaS is uniquely built to enhance efficiency and cross team alignment within CPG organizations, given all information is accessible to all. Customers enjoy effortless upgrades, fast deployments, and unlimited data scaling. They achieve predictable, long-term commercial results with maximum efficiency.

Visualfabriq’s global, diverse team is driven to maximize relevance for customers, delivering business benefits. The team is thorough and proactive, focusing on details. Working in an unbiased and mindful manner, employees and partners approach people and challenges with an open mind, acting with respect to all.

For more information, visit our website: https://visualfabriq.com or contact us at info@visualfabriq.com or +31 (0)85 5000 170.

Visualfabriq 

Trade spend is one of the biggest investments for FMCG and CPG companies, but returns are often inconsistent. This session will focus on how to optimize trade spend and drive promotional effectiveness using RGM principles.

**Key topics covered:** 

*   **Assessing and improving trade spend ROI:** Consistently evaluate and enhance the return on investment from your trade spend. 
*   **Using predictive analytics to forecast outcomes:** Learn how to utilize predictive analytics to anticipate the results of your trade spend and promotional activities. 
*   **Balancing short-term wins with long-term brand growth:** Understand how to achieve immediate promotional success while ensuring sustainable brand growth. 
*   **Real-life examples of successful optimization:** Explore case studies and examples of companies that have successfully optimized their trade spend and promotions. 

**Register now** to secure your spot and start optimizing your promotional effectiveness.


Maximize promo ROI by leveraging AI: Proven strategies and key learnings

Trade planning doesn’t stop at distribution. For CPGs working with complex networks of distributors, wholesalers, and indirect retailers, it’s where the real challenge begins. 

Join our expert panel as they unpack the toughest issues in indirect trade planning—from fragmented data and misaligned forecasts to execution gaps and revenue risk. You’ll walk away with actionable strategies to strengthen planning, partnerships, and performance across layered channels.

**What you’ll learn:** 

*   How to integrate multiple forecast inputs into one coherent plan 
*   Ways to drive joint business planning with indirect retailers 
*   Smarter ROI tracking and customer contribution management in complex networks 

**Webinar details:**

Date: September 9, 2025 

Time: 11:00 am ET | 8:00 am PT | 17:00 CEST 

**Register now** 


Beyond the Distributor: Tackling CPG Trade Planning Challenges with Indirect Customers

Speakers

Matt Meloy

Senior Vice President of Sales at Chomps

Bryan Smith

Director of Business Management & Trade at Bumble Bee Foods

Arthur Bernstein

Director of Data Science & Trade Promotions at Organic Valley

Replays

Maximize promo ROI by leveraging AI: Proven strategies and key learnings