Social Signals that Activate Partner-Led Lead Generation

Nick is a product-driven growth leader with experience at the executive leadership level for large publicly traded companies as well as being a serial founder and CEO (two MarTech exits) and currently running Smoke Signals AI - the first AI-first HubSpot agency that wraps content, signals, AI and workflows into programs that generate real pipeline.

Stuart Balcombe is a HubSpot ecosystem expert and the former Head of Growth at Arrows where he helped scale the HubSpot-integrated onboarding platform to seven-figure ARR. Stuart also founded AccountScout and authors ConnectedGTM, a newsletter for 2,000+ RevOps leaders sharing tactical HubSpot playbooks.

Jenn Steele is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space.

Throughout her career, Jenn has successfully revitalized and transformed companies, driving growth and delivering exceptional value to customers. Notably, she has held key positions in several organizations, each marked by her ability to lead and innovate. Her journey includes roles such as CEO at Kissmetrics, Vice President of Marketing at Reprise, Chief Revenue Officer at ORSNN, Chief Marketing Officer at Madison Logic, and Vice President, Product Marketing at Bizible. She started her marketing career at HubSpot in 2009 as one of the first hundred employees.

Armed with an MBA in Leadership from Simmons College and a Bachelor of Science in Biology from MIT, Jenn combines a deep understanding of business with a passion for innovation. Her unwavering dedication and influential career continue to inspire the future of go-to-market and entrepreneurship.