From Conversation to Conversion: How Real AI Builds Signal-Based GTM Plans in HubSpot
Smoke Signals AI
27:41
See AI in Action: Turning Conversations Into Revenue Plans
Co-hosted by Smoke Signals AI and Rapport, this live session shows how senior revenue leaders can use real AI workflows—not hype—to build personalized go-to-market plans inside HubSpot.
Why Attend
Every vendor is talking about “AI.” Most of it is smoke. This session shows you the fire.
You’ll see:
- 👤 A Rapport avatar engaging a prospect live on a marketing landing page.
- 📩 How the avatar collects business goals + email, then hands them off to HubSpot.
- 🔍 How enrichment tools like Clay instantly add LinkedIn and firmographic data.
- ✉️ How Smoke Signals AI generates a personalized, signal-based GTM plan—delivered as a custom email with a call-to-action to book time with Sales.
This is real AI, real workflows, and real revenue impact—built on HubSpot.
Who Should Join
This webinar is built for Chief Marketing Officers, Chief Revenue Officers, and senior GTM leaders at companies running HubSpot who want to:
- Warm target accounts with intelligent engagement.
- Automate personalized follow-ups that Sales actually wants to send.
- Turn every inbound interaction into a high-value conversation.
Key Takeaways
By the end of this session, you’ll understand how to:
- Deploy conversational AI that feels human, not robotic.
- Enrich and activate data seamlessly within HubSpot.
- Deliver tailored follow up that increase reply rates, booked calls, and pipeline.
Speakers
Nick Zeckets
Chief Fire Starter, Smoke Signals
Nick is a product-driven growth leader with experience at the executive leadership level for large publicly traded companies as well as being a serial founder and CEO (two MarTech exits) and currently running Smoke Signals AI - the first AI-first HubSpot agency that wraps content, signals, AI and workflows into programs that generate real pipeline.
Fara Rosenzweig
VP, Marketing
As an Emmy Award-winning marketing executive, I bring a unique blend of creative vision and data-driven strategy to every organization I serve. With over 20 years of experience leading marketing initiatives for enterprise companies and startups, I have a proven ability to drive pipeline growth, revenue acceleration, and market leadership. From Series A, C, IPO, and acquisition, my expertise spans crafting multi-channel campaigns, building high-performing teams, and collaborating closely with sales to deliver measurable results.
From Conversation to Conversion: How Real AI Builds Signal-Based GTM Plans in HubSpot
27:41