Out of Office: A Marketer's Guide to Summer Social Strategy
Slate
01:02:37
Q3 is humbling. Let's talk about it.
Your audience has logged off — mentally, at least. They're on PTO, soaking up a European summer, planted on a patio, or fully committed to a frozen margarita. And you're over here trying to drive engagement.
Summer is historically the most challenging quarter in social media and marketing, and instead of pretending otherwise, we're leaning in. In this webinar, we're skipping the trend predictions and getting practical: how do you strategically plan your social calendar when you're competing with real life?
We'll dig into how to think about Q3 — what to post, when to show up, and how to set realistic expectations so you're not measuring a beach vacation against your best February numbers.
Out of Office: A Marketer's Guide to Summer Social Strategy
01:02:37