The Social Social Club - SMM? More Like Media Mogul

Ten years ago Social Media Managers were essentially external comms roles, showcasing messaging and products to a pool of followers. But these days social media teams are expected to be fully fledged media production houses, with the ability to create polished videos, visual assets, and entire series, at a frequency that even Hollywood would struggle to keep up with. So how can social teams equip themselves, hire smart, advocate for resources, and deliver.