Inside the social team that makes 162 games feel manageable - Chicago White Sox

The Chicago White Sox social team makes content for 162 games a year, and everything leading up to them.

With just 3 people, they're publishing game-day content, fulfilling sponsorship obligations, and keeping up with a content calendar that would make most social teams sweat — all while working full business days before the first pitch even drops.

But here's the thing: they're not burning out. They're not drowning. They've built a system that actually works.

This month we chat with the Chicago White Sox and dig into what any social team (sports or not) can steal from their playbook.

We'll cover:

• How they went from 3 people per game to 2 — without cutting anyone and using Slate to do so!
• Their weekly brainstorm and content prep process
• How they handle real-time publishing, sponsorship fulfillment, and engaging new audiences all at once
• A live look at how they actually build and publish content on game day

Whether you're a team of 2 or 20, this one's for you.