Making short-form B2B videos worth watching

We’re hosting a live panel with Carmen Vicente, Renée Shaw, and Miranda Shanahan — three creators redefining what short-form content can look like for founders and small teams.

They’ve each built an audience by doing the opposite of what “safe” B2B content usually looks like. They’ll share how to find your own voice and create content that speaks to your audience as a brand.

Get to know our panel

• How to start posting content without wanting to die (by Miranda)
• How we'll interact with social media in 2026 (by Carmen)
• Babysitting a tech founder skit (by Renée)

What we’ll cover:

1. What their early creator days looked like
2. How to make videos that actually perform on LinkedIn or TikTok
3. Trends in social media worth watching in 2026
4. Lessons from their most viral videos (and what made them work)
5. How to show up on camera when you don’t feel like it
6. Live Q&A

This session is for you if:

• You’re a founder or creator building your audience with limited time or resources
• You want to post more video content but can’t stand the overproduced, corporate style
• You’re ready to experiment with creative formats that actually stand out

Hosted by Tella as part of the January Challenge: Video for Founders — a month of live sessions, expert advice, and community support to help founders post video consistently and confidently.

For any questions, please reach out to [email protected]