Eleat x Relay: Building a Subs-First CPG Brand

Join Shannon O’Boyle from Relay Commerce and Hywel, co-founder of Eleat, as they unpack what it really takes to build and scale a subscription-first CPG brand. From creating a better-for-you breakfast in a crowded category to navigating retention, attribution challenges, and today’s rising acquisition costs, this session dives into the real decisions shaping Eleat’s growth. Hywell shares candid insights on building community, optimizing subscriptions, leveraging the right tech stack, and focusing on sustainable growth over top-line vanity metrics, packed with practical takeaways for founders building in today’s DTC ecosystem.