BFCM prep - Is your subscription program ready?
Relay Commerce
31:38
Ready to Turn BFCM Shoppers into Lifelong Customers?
Black Friday/Cyber Monday isn’t just about the spike—it’s about what happens after. Too many brands see subscriptions skyrocket in November, only to watch churn eat away their growth before Q1.
The problem isn’t your acquisition. It’s your subscription strategy. Rigid tech, blind spots in customer data, and guesswork retention plays are holding back sustainable growth.
That’s why we’re bringing together a panel of subscription experts, from tech, data, and design agencies, who know what works when the pressure is on. You’ll walk away with actionable strategies you can implement now to make BFCM your most profitable and predictable season yet.
Speakers
Rory Jeffries
CEO @ Relo
Vijay Khandekar
CMO @ Relay
Harry Willis
Partnerships @ Smartrr/Relo
Music nerd, purple belt in Brazillian Jiu Jitsu and black belt in subscription commerce. Professional Zoom caller and sender of emails.
Shannon O'Boyle
Head of Marketing & Partnerships @ Relay
Hoster of parties, master of ceremonies, washed-up D1 walk-on, startup marketer, and mom of 2.
Chelsea Jones
Co-founder @ Sunny Road
Gabrielle San Nicola
Head of Partnerships @ Churn Buster
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31:38