Navigating EPR Trends 2026: Discussing Strategy, Fees, and Impact
Recyda
59:45
As we move into the second quarter of 2026, Extended Producer Responsibility (EPR) is undergoing a significant transformation. What used to be a simple administrative fee is rapidly evolving into a complex, data-driven strategic lever. Driven by the mandates of the PPWR, national systems across Europe are shifting toward high-stakes eco-modulation—forcing producers to rethink how they track, report, and design their packaging. In this session, we take a close look at the most critical EPR trends of 2026 and what they mean for your compliance strategy.
In this interactive deep dive, our speakers from Recyda and PRO Europe move beyond the basics to examine the "vision vs. reality" of European EPR harmonization. We will analyze the most significant shifts observed over the last 12 months and discuss why this specific moment is so pivotal for the industry. From the rise of data-heavy eco-modulation to the debate over European harmonization to the actual impact of eco-modulation on design changes - we explore the trends that are redefining how companies manage EPR today.
Whether you are adapting to new requirements in specific markets or managing cross-border compliance, this webinar provides the expert perspective needed to navigate the 2026 EPR curve.
Key Takeaways:
2026 EPR Trend Analysis: A close look at the single most significant shifts observed in the European landscape over the past year.
The Harmonization Question: Discussion whether new eco-modulation schemes are closing the gap between EU vision and national fragmentation.
Eco-Modulation & Design: Analyze if current fee modulations provide a strong enough financial incentive to trigger real packaging innovation.
Standardizing Packaging Data: Understand the hurdles to establishing a "common language" for technical data across different PRO guidelines.
National Example of Germany: A brief summary of the important changes to the Packaging Implementation Act (VerpackDG) and their impact.
Live Q&A: Watch the recorded live Q&A where we answer the questions of the audience.
Speakers
Vivian Loftin
Co-Founder & Managing Director
Vivian will moderate this webinar.
Ursula Denison
Director at PRO Europe
Ursula Denison has more than 30 years of international experience in EPR and packaging recycling. Since 2013, she has served as Director of PRO Europe, the umbrella organization of 31 independent Green Dot Packaging Recovery Organizations, representing the world's most established EPR network. She will provide first-hand insights from both mature and emerging EPR systems and the trends we observe in 2026.
Patrick Felber
Head of Growth
Patrick has been working with customers in the last few months and will share insights from their perspective in the panel.
Navigating EPR Trends 2026: Discussing Strategy, Fees, and Impact
59:45