Building a benefits strategy that's strategic, not accidental

A perk gets added during a hiring push, a local requirement lands unexpectedly, and over time you end up with a pile of benefits that are expensive, inconsistent, and hard to explain to the people it's meant to serve.

Designing employee benefits strategically means answering some harder questions. 

Which benefits actually align with your compensation philosophy? What does the programme cost in total – and how do you quantify the value to employees? How do you build something coherent when your workforce spans multiple countries, each with different norms, regulations, and expectations?

Michael Cope and Paula Aragon have both had to build, rebuild, and defend benefits programmes in practice – and they'll bring that experience to the conversation.

This session will cover:

• Building a benefits strategy from first principles – philosophy, scope, and prioritisation
• Quantifying cost and value: making the case for benefits spend, and measuring whether it's working
• Managing benefits across multiple locations – where consistency matters and where local flex is non-negotiable
• What good looks like at different company stages and sizes

Expect practical frameworks and honest conversation – and plenty of time to raise your own questions or experiences too.