Inside Figma's Bet on Scaling Research with AI

Christa Simon is a Research Manager at Figma, where she leads research across Growth, Monetization, Go-to-Market, and Strategy, and oversees Rapid Research as a company-wide capability. She's been at Figma for six years — joining when it was one product in one office — and has spent that time building research as a horizontal function that helps product teams and leaders make confident decisions at speed. Before Figma, she was a founding researcher at Asana, leading work on adoption and core product that shaped the company's First Experience and Core Experience teams.

Peggy Zhang is an AI product builder on Figma's research team, where she designs and builds AI products that empower research workflows across Figma and connect product builders more closely to customers. She works across the full stack of AI product development, from identifying user problems to designing system architecture to building and shipping working products. Before Figma, Peggy led AI enablement for the investment teams at BlackRock and shipped personalization globally at HBO Max.