Social Media Trends 2026: What Every Marketing Leader Needs to Know

Social media is changing fast and 2026 will be a tipping point. With AI shaping discovery, trust and engagement, the pressure on marketing leaders has never been greater. Visibility, reputation and ROI are all at stake.

This briefing is built for CMOs, Marketing Directors and senior comms professionals who need straight answers, not hype. In one focused session, you will cut through the noise and get clear, practical insight into where to focus your time, budget and attention in the year ahead.

You will leave with frameworks and strategies you can put into practice straight away to sharpen your brand’s visibility, protect reputation and prove marketing’s impact at board level.

What you will take away

• Visibility that lasts: How to stay front of mind as search, social and AI-driven feeds reshape discovery.
• Reputation you can trust: Practical ways to tackle misinformation, deepfakes and synthetic media without losing credibility.
• ROI that convinces: Models that tie campaigns directly to commercial results, giving you the evidence to defend and grow budgets.

The big themes

• The AI feed: Where TikTok, Meta, X, LinkedIn, Threads, Bluesky and others are heading and how to adapt.
• Trust and authenticity: How to protect your brand when synthetic media blurs the lines.
• ROI in the age of AI: Smarter reporting frameworks that resonate with leadership, plus practical ways to use AI without undermining credibility.

Why you should attend

This is not about trends for the sake of it. It is about getting ahead, avoiding costly mistakes and giving your brand the best chance to cut through in a crowded, AI-driven landscape.

If you are a senior marketer responsible for visibility, reputation or budgets, this is the session you cannot afford to miss.

This is for in-house marketing professionals only, no agencies or freelancers please.