How to create scroll-stopping content that converts

Social-first short‑form video is now central to a brand’s social performance and cannot be ignored. However, all too often brand content is flat, overly produced, or trend‑led without purpose. This practical, insight‑driven session will help attendees rethink how they approach short‑form social-first video, focusing on storytelling, hooks and confidence on camera — not just filming technique.

Drawing on Prohibition’s experience delivering high‑performing social content and campaigns for consumer brands, this webinar will give attendees a clear framework they can immediately apply to their own channels – empowering your content creators to think like a digital native.  

• How to 'stop the scroll' in the first three seconds - every time
• Creating engaging video ideas for any brand
• Shifting from product‑led videos to story‑driven short‑form content
• Simple, practical filming tips to improve video quality using phones
• How to build confidence when presenting to camera

Crucially, we will talk around how to build a repeatable short‑form video strategy, and not just one-off content, as well as defining what good measurement looks like, and how this ladders up to ROI.

Ultimately, this session is about helping senior marketers shift from producing social video to building a scalable, insight-led content system that drives consistent results.