Getting Cited by AI: A New Playbook for Content Teams

How content teams are adapting to AI search, with a first look at Peec × Prismic

Ranking #1 on Google doesn't mean you'll get cited by AI. Most content teams don't yet know where they stand.

Customers increasingly get answers from ChatGPT, Perplexity, Gemini and AI Overviews before they ever reach a page. A brand can be top of the SERP and still be invisible in the half of the search market where the next deal closes.

What you'll take away:

• Why ranking on Google and getting cited by AI are two different jobs
• What AI systems actually reward when choosing which brands to surface
• A first live look at the Peec × Prismic integration in action

François Bohyn (Prismic CRO) and Malte Landwehr (Peec CPO/CMO) sit down for a real conversation on what content teams should be doing now. Prismic Product Lead Guy Proops closes the session with a first live look at how Peec visibility data flows into Prismic to produce on-brand pages, ready to publish.