AI-Native GTM: Building a Context-Aware Marketing Playbook

In this session, Daniel, our Senior Growth Marketer at Prismic, will break down how we're building a context-aware growth marketing playbook to orchestrate our AI-native GTM, and the hard-won lessons from doing it in production. He'll dig into why your ICP, brand voice, customer conversations, and product reality are the only real moat left when output costs are crashing and noise is exploding. And why most marketers aren't behind because of the tech. They're behind because of how they're feeding it.

If you're tired of AI output that sounds like AI output, and you want to turn volume into actual impact, this one's for you.

What you'll walk away with:

• Why context, not models, is the real differentiator in AI-native GTM
• How to build a structured source of truth your AI stack can actually use
• The orchestration patterns separating teams shipping impact from teams shipping noise
• Real learnings (and stumbles) from running this playbook at Prismic