The Renaissance of Owned Media: 2026 PR Playbook for AI Search

PR has lost none of its relevance. But it is losing control.

AI search is already deciding which brands get seen, cited, and trusted, often without sending users to your website at all.

When that happens, visibility doesn’t necessarily disappear, but your influence does.

If your story isn’t clear in your owned media, AI fills the gaps, stripping nuance, losing context, or pulling from third parties instead.

The Renaissance of Owned Media is about taking that control back.

What to expect:

A fast, opinionated session on how AI is reshaping PR visibility, and why ownership now matters more than distribution.

We’ll move quickly from past to present, have some fun along the way, and get very practical about what needs to change.

What you’ll LEARN:

✅ Why AI search rewards authority, not reach — especially when clicks disappear

✅ The real difference between SEO and GEO, and why both still matter

✅ How to structure PR content and newsrooms so AI systems can discover, summarize, and cite your content accurately

✅ Practical GEO tactics to stop renting attention and start owning credibility

What this webinar is NOT:

❌ Another “AI is changing everything” talk

❌ A Presspage product demo

❌ A fluffy thought leadership panel

If your PR strategy still assumes people will click, scroll, and read the way they used to, this session is for YOU.