The PR Content Roast: Why your press releases get ignored
Presspage
01:03:39
The main reason a press release fails in 2026? No one could be bothered to read it. Or, worse, AI reads it and still decides it’s useless. Self-important intros. Empty quotes. Zero structure. Nothing worth reusing.
So, to make sure that doesn't happen to you, we’re going to (constructively) roast your content... LIVE!
What to expect:
We take real PR content and put it on the screen. We start with a quick warm-up, roasting a few examples cold while you vote on whether we’re being fair or not. Then we go in properly with three full breakdowns (yours, if you’re brave enough to submit). For each one, we’ll show what’s broken, why it gets ignored, and how to fix it - no sugarcoating. Then we rebuild it into something actually usable, and finish with a dead-simple structure you can follow next time.
What you’ll learn
✅ Why “perfectly fine” content gets ignored
✅ What makes something worth picking up, quoting, or citing
✅ How to kill fluff, filler, and safe corporate writing
✅ What actually works now - for journalists and AI
What this is NOT
❌ A gentle content review
❌ Another AI hype session
❌ A Presspage product pitch
If your content is weak, we’ll say it. And then we’ll fix it.
Join the webinar and get ready to get ROASTED!
Speakers
Tom Clarke
Guest Speaker | Freelance PR expert
Tom helps business leaders, entrepreneurs, and subject matter experts tell their stories in their own voice. Working closely with clients, he transforms ideas into compelling content across video, audio, and text, connecting them with the audiences that matter most. His expertise spans podcast production, content writing and strategy, video scripting, thought leadership, and press releases.
Jesse Finn
Host | Marketing & PR Consultant
Jesse is the co-founder and creative director of NoNonsense Studio - a marketing agency that makes sense of your marketing using a no-nonsense, collaborative approach. With a wide range of experience spanning Marketing, Comms, PR, HR, and Sustainability, Jesse loves a problem to solve and is always excited to chat about better ways of working.
The PR Content Roast: Why your press releases get ignored
01:03:39