Invitation to a Crisis: Can you contain a deepfake?

In an AI-driven crisis, PR can lose the narrative in minutes if they’re not prepared.

Deepfakes, fake quotes, automated summaries, and AI-generated “facts” are now part of the comms landscape. And once the wrong story starts circulating, it doesn’t wait for approval cycles.

This webinar is a live crisis simulator. And you’re in the hot seat!

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What to expect

A fast-paced, interactive session where we put you inside a real-time AI crisis scenario and let you choose what happens next.

• We’ll start by pressure-testing your instincts with quick-fire “real vs fake” moments.
• Then we’ll drop you into a deepfake scandal and ask you to respond as events unfold, using live polls to guide every decision.
• After the dust settles, we’ll take a look back on what worked and what needs work.

You’ll leave with a practical playbook for when AI gets your story wrong.

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What you’ll LEARN

✅ How to spot (and respond to) deepfakes, fake quotes, and AI misinformation

✅ Why early holding statements matter more than polished press releases

✅ What to do when executives are impersonated, or narratives get blended

✅ A practical crisis response model you can use immediately

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What this webinar is NOT

❌ A theoretical crisis communications lecture

❌ A fear-mongering “AI is scary” talk

❌ A Presspage product demo

This is hands-on. Interactive. And usable right now.