Everybody Wants This: A Reputation Management Webinar for the AI Era

Reputation rarely collapses on the runway. It unravels backstage first.

It’s in the little things:

• When your brand message makes the worst-dressed list.
• When the newsroom is still wearing last season’s press release.
• When journalists hunt for context and find loose threads.
• When AI styles your story from whatever’s on the rack.

Suddenly, the version of your brand people see isn’t quite the version you’d choose.

Groundbreaking? Not exactly.

Avoidable? With the right strategy…

This webinar looks at reputation management before the spotlight hits.

We’ll talk about how PR teams can make their brand easier to understand, easier to cite, and harder to misread, especially now that AI is changing how people find and interpret company information.

Our extra special guest is Kristofer Barber, Global Communications Director at Booking.com, one of the most searched, talked about, questioned, compared, and judged travel brands in the world.

He knows what it means to show up in AI outputs, in journalist research, in comparison tools, in Reddit threads, and to have a coherent, resilient brand story across all of it.

So…gird your loins, people!

Join Host Jesse Finn and our extra special guest on 16 June at 3pm CET for a one-hour session on reputation management, AI visibility, and the comms work that needs to happen behind the curtain.

Wear your best cerulean sweater. 

That’s all.

What this webinar is NOT

❌ A generic “AI is changing PR” session

❌ A crisis comms lecture in disguise

❌ A Presspage product demo

❌ An hour of vague advice about “building trust.”