Digital PR Operations - How to use Presspage with AI generative search (GEO)

Description

Generative search is changing how audiences discover news. This session shows how to adapt your digital PR operations so your stories remain visible and trusted. You learn how Presspage helps you build structured, high quality content that works well for human readers and for AI systems that summarise and surface information. The session includes practical steps, examples, and guidance you can apply right away.

What you will learn in this session

• How generative search affects the way your news is found
• What GEO means for newsroom structure, assets, and story clarity
• How to shape press releases for higher understanding and accuracy
• How to use Presspage features to support GEO ready publishing
• How to review performance and adjust your content strategy

Who should attend

This session is for communication and PR teams and/or webmasters who want to understand GEO and learn how to prepare their content and workflows for this new search landscape. Perfect for users who publish regular news and want practical guidance they can apply across their Presspage newsroom

Format

A live, free-flow demonstration of topics chosen with plenty of time for QA.

About Digital PR Operations

Digital PR Operations is a recurring training series designed to help you master the core workflows of Presspage. Each session focuses on a key capability of the platform, combining step-by-step guidance with practical tips and best practices. Whether you’re just getting started or looking to sharpen your skills, these trainings will give you the confidence to work with Presspage efficiently and effectively.