Autopsy of a PR crisis: Investigating data breach comms

A data breach is a crime. But the real damage happens after.

Because while security teams investigate what was stolen, something else is already unfolding in public:

• Statements go out too late.
• Messages don’t line up.
• Details get filled in by journalists, customers… and now AI.

And before the facts are clear, the narrative is already decided.

This webinar is a live investigation into a communications failure. And you’re the detective.

What to expect

A fast-paced, interactive session where we reopen a data breach case, and examine the communications response like a crime scene.

We’ll start by analysing the evidence:

Statements, reactions, outcomes. You decide what holds up, and what doesn’t.

Then we dig deeper.

You’ll work through the timeline of the crisis:

• what the organisation knew
• what they said
• and where things started to break

As new evidence is revealed, the full picture comes into focus.

At the end, we deliver the verdict:

• what actually went wrong
• when it became unrecoverable
• and how it could have been handled differently

You’ll leave with a clear, practical approach to handling a breach when the pressure is on—and the story is already moving.

What you’ll LEARN

✅ Where data breach communications break down, and why

✅ What to say when you don’t have the full picture yet

✅ How inconsistent messaging destroys trust (fast)

✅ What journalists, customers, and AI pick up on, and amplify

✅ A practical response model you can apply immediately

What this webinar is NOT

❌ A theoretical crisis comms lecture

❌ A generic data privacy discussion

❌ A Presspage product demo

This is forensic. Uncomfortable. And very real.