PIETRA
Powered by

SEO & AEO: Improving Brand Discoverability in the Age of AI Search

Pietra

46:01

Watch

In today’s e-commerce landscape, ranking high on search engines isn’t enough — your brand also needs to stand out in AI-powered search results. Search Engine Optimization (SEO) and AI Engine Optimization (AEO) are now the twin pillars for driving traffic, visibility, and sales.

Join the team at Pietra as we break down how to win in both worlds. Learn how SEO can help you dominate traditional search rankings, while AEO positions your brand for discovery in AI-driven answers, shopping assistants, and voice search.

Whether you’re launching your first product or scaling to new markets, this session will give you a future-proof playbook to:

✅ Boost organic traffic with modern SEO strategies

✅ Optimize for AI-driven search tools & shopping platforms

✅ Craft product content that converts — for humans and algorithms

✅ Use Pietra’s AI tools to speed up research, keyword targeting, and content creation

The rules of search are changing. We’ll show you how to adapt now — and stay ahead for years to come.

Speakers

Prince Ghosh

Prince Ghosh

Co-Founder/CEO @ Factored Quality (a Pietra brand)

T

Tyler Merten

Customer Success Lead

SEO & AEO: Improving Brand Discoverability in the Age of AI Search

46:01

Watch