Using Out-of-Home Ads to Elevate Your Event Marketing Strategy
OneScreen
30:08
Out-of-Home (OOH) isn’t just for brand plays anymore... it’s becoming a smart way to drive real impact around events.
Join Kimmie Coules, Senior Field Marketing and Events Manager at Writer for a casual fireside chat with Nick Bennett, who ran field marketing for many years, as they dive into how the team is using OOH to support their event strategy. From sponsored events to major industry conferences, you’ll hear how they think about timing, messaging, and measuring success along with insight from OneScreen's Greg Wise on how OOH can take events from ehh, to wow.
Whether you're planning event season now or want to get more from your field marketing playbook, this session will give you fresh ideas for using OOH the right way.
What we’ll cover:
- How Writer incorporates OOH into event plans
- What’s working and why
- How to get started without blowing your budget
- Tips for aligning field, brand, and demand teams
Speakers
Kimmie Coules
Senior Field Marketing and Events Manager at Writer
Kimmie is a seasoned marketing professional currently serving as Senior Strategic Events Manager at WRITER. With extensive experience in field marketing and demand generation, Kimmie develops and executes dynamic events and field marketing strategies that include out-of-home advertising, digital marketing, social media and paid media.
Greg Wise
Cofounder and Chief Commercial Officer at OneScreen
Greg is passionate about modernizing out-of-home advertising for marketing agencies and brands. Before founding OneScreen.ai, Greg was a founding member of the eCommerce team at Hubspot in 2010 and founded Green Knight Funding, a private real estate investment fund for commercial and residential property.
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Using Out-of-Home Ads to Elevate Your Event Marketing Strategy
30:08