Understanding the TikTok algorithm in 2026 - How to optimise for the right things to win on TikTok

Social media algorithm’s have undergone a ‘TikTokifcation’ over the last few years as they’ve become more based around discovery and understanding how TikTok itself works can give you a great framework for how to optimise all of your content on social media. 

Join Nonsensical’s CCO Sam Gillies, alongside our host and Head of Growth Melina Lee, as they break down how the TikTok algorithm works in 2026 and what brands need to do to consistently grow on the platform.

Whether you're just getting started on TikTok or looking to achieve consistent content performance, this webinar will provide the insight and strategies that you need for success on TikTok. 

Our webinar will cover:

• How the TikTok algorithm evaluates and distributes content in 2026
• Why every video has to earn its reach and the performance signals that matter most
• How to identify your core audience instead of trying to appeal to everyone