How to do TikTok SEO in 2026

23% of TikTok users search within the first 30 seconds of opening the app 🔎

The scale of search activity on TikTok still catches a lot of people off guard, and it’s only set to grow further into 2026.

The fact that so many people and brands still haven’t even opened Creator Search Insights shows that TikTok search isn’t yet getting the priority it should.

So, join our CCO Sam Gillies and host Head of Growth Melina Lee as they share how businesses can win in the search space on TikTok in 2026. 

What we’ll cover:

• The future of TikTok SEO and social search
• How it all works and how to rank
• Optimising content and search visibility