How to build a successful social show in 2026

The rise of social shows is changing how brands build audiences online.

TikTok and social has evolved from trends and dances into a new era where brand social channels are becoming shows with recurring characters, recognisable settings, distinct formats and stories that audiences keep coming back to.

The opportunity for brands is no longer just about creating individual pieces of content that perform. It’s about creating something audiences recognise, anticipate and actively choose to follow.

Join Nonsensical's Head of Social Shows Sarah O’Connor, alongside our host and Head of Growth Melina Lee, as they break down how brands can build, launch and sustain a social show across platforms.

Our webinar will cover:

• The rise of social shows and why brands are moving towards repeatable formats
• What makes a good social show (and what doesn’t)
• How to build a distinctive format with a clear hook and a repeatable structure