Resonating Messages on Social media: the good, the bad, and the ugly
Newrali
01:10:09
Topic
This will go over our decades long work in social media and psychology, focusing on how you can integrate psychology with social media reach and organic uptake and how we've seen it all from great ads and ruined brands to disinformation and online radicalization.
The good: Work we did on foreign malign influence in Norway during COVID and also work in the ad/branding space.
The bad: monitoring and predicting social unrest using global media feeds.
The ugly: tracking active conflicts and work in the psychology of counterterrorism and radicalization online.
Speaker
Dr. Justin E. Lane
CEO & Co-Founder @ CulturePulse
Dr. Justin E. Lane is the CEO and Co-Founder of CulturePulse AI, a US-Slovak AI company focused on the creation and analysis of social AI and digital twin technology. For 10 years, Dr. Lane has worked to create new AI systems to study and predict aspects of social cohesion ranging from hybrid threat and counterterrorism to policy risk analysis and crisis management. He received his doctorate from the University of Oxford. Dr. Lane has held positions at universities in the US, UK, Czech Republic and Singapore and in addition to his role as CEO at CulturePulse is currently affiliated with the Slovak Academy of Science. He is the Scientific Director at the DEKK Institute and an Executive Board Member of the European Democracy Youth Network in Bratislava. His work has been discussed in WIRED, BBC, The New York Times, Vice News, New Scientist, The Atlantic, and Joe Rogan Experience. He has also worked in business development and innovation consulting for start-up and investment firms in Central and Eastern Europe, helping them obtain over EUR80m in funding since 2020.
Dr. Lane has over 100 peer reviewed articles and conference presentations, and his book, Understanding Religion through Artificial Intelligence: Bonding and Belief, was nominated for the 2023 ISSR Book Prize. To date, his work has received international acclaim and over 950 citations (his Doctorate was completed in 2019). Together, with his research partner and CulturePulse co-founder Prof. Dr. Dr. LeRon Shults, they have raised approximately US$90m in R&D&I grant funding for key innovations and over US$20m in investment for private companies.
Research ORCID: https://orcid.org/0000-0002-8875-8232
Resonating Messages on Social media: the good, the bad, and the ugly
01:10:09