We are a B2B marketing agency helping companies stand out, scale, and lead in manufacturing, industrial, and cleantech markets.

New Perspective Marketing

## How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

Industrial marketers often struggle to show how marketing drives real revenue. Long sales cycles, scattered data, and disconnected systems make it hard to earn trust from finance and leadership.

In this session, you’ll see what a high-performing HubSpot setup looks like for manufacturers who want to connect marketing, sales, and finance around shared numbers that prove ROI.

**You’ll learn:**

*   Why marketing is often seen as a cost center and how to change that
*   What visibility CFOs expect from your HubSpot reporting
*   The key metrics every manufacturing marketer should track: cost per RFQ, payback period, and pipeline velocity
*   How top manufacturers use data clarity to defend and grow their marketing budgets

**Who should attend:**

*   Marketing leaders at manufacturing or industrial companies
*   Finance leaders who want visibility into marketing’s revenue impact
*   HubSpot users who want to connect activity to quoting and booked revenue


From Cost Center to Revenue Driver: The CFO-Proof Marketing Playbook

## Nothing kills revenue predictability faster than a pipeline full of deals that "***just need a little more time.***"

If your sales cycles are dragging on and getting lost in complex committees, you need a new approach to keep them moving.

Join us to uncover the four silent deal-killers common in long B2B sales cycles. We’ll give you a practical system to navigate fragmented buying groups and ensure your deals never go dark again.

**You’ll learn how to:**

*   **Spot the Stall:** Identify the exact friction points where your specific deals are dying.
*   **Arm Your Advocate:** Give your internal champion the tools they need to sell on your behalf when you aren't in the room.
*   **Build Momentum:** Implement a proven system designed to accelerate even the most complex, fragmented sales processes.

Stop watching deals drift into limbo.

**Watch now to take back control of your sales cycle.**


Managing Long and Fragmented Sales Cycles: From Stalled to Signed Deals

## Are you tired of paying for attention you don’t control?

With rising acquisition costs and unpredictable third-party algorithms, relying on "rented" audiences is becoming a liability.

It’s time to build an asset no platform can take away. Join us for a practical masterclass on shifting from fleeting paid traffic to a sustainable pipeline you actually own.

**You’ll discover:**

*   **The "Rented" Trap:** Why you must diversify away from paid media dependence to lower your CAC.
*   **The 5 Foundations:** A step-by-step framework for building an owned audience system that converts.
*   **Real-World Tactics:** Proven methods to turn passive followers into active leads and customers.

Stop leasing your access to potential customers.

**Watch now to start building a pipeline you control.**


The B2B Owned Audience Playbook: Stop Renting Your Reach

Are you tired of paying for attention you don’t control?

Speaker

Nathan Harris

CEO @ New Perspective

Replays

From Cost Center to Revenue Driver: The CFO-Proof Marketing Playbook

Managing Long and Fragmented Sales Cycles: From Stalled to Signed Deals