From Cost Center to Revenue Driver: The CFO-Proof Marketing Playbook

How Manufacturers Prove Marketing’s Revenue Impact In HubSpot

Industrial marketers often struggle to show how marketing drives real revenue. Long sales cycles, scattered data, and disconnected systems make it hard to earn trust from finance and leadership.

In this session, you’ll see what a high-performing HubSpot setup looks like for manufacturers who want to connect marketing, sales, and finance around shared numbers that prove ROI.

You’ll learn:

• Why marketing is often seen as a cost center and how to change that
• What visibility CFOs expect from your HubSpot reporting
• The key metrics every manufacturing marketer should track: cost per RFQ, payback period, and pipeline velocity
• How top manufacturers use data clarity to defend and grow their marketing budgets

Who should attend:

• Marketing leaders at manufacturing or industrial companies
• Finance leaders who want visibility into marketing’s revenue impact
• HubSpot users who want to connect activity to quoting and booked revenue