Replay

How brands do influencer marketing

Modash

02:40:22

Join us for a special 3 hour edition of Modash LIVE featuring the influencer marketers behind some of the creator programs at Moroccanoil, L'Oréal & Edelman.

Hear directly from the brand-side teams building ambassador programs, launching creator-led campaigns, and growing their influencer marketing programs.

Cadence Melendez

Influencer Marketing @ Moroccanoil

The Art of Creator Scouting: Building the Right Influencer Mix for New Product Launches

Cadence will share her experience scouting creators for the Moroccanoil brand compared to the Moroccanoil Lip Launch, including how creator selection changes between evergreen brand campaigns and new product launches.

Learn:

Identify brand aesthetic and must haves
How is this product launch different? Who do you want to reach?
How to connect brand storytelling with new influencers
Identifying new creators for a new launch
Discuss EMV and reach Moroccanoil Lip Launch had

Brooks Miller

EVP of Creator Marketing @ Edelman

The Court of Creator Opinion: Why Brands No Longer Tell Their Own Story

Perception used to be shaped at happy hours, in headlines, and over the dinner table. Today, it’s shaped by creators — and whether brands like it or not, every post, reaction video, and comment is reshaping how customers see them.

In this session, Brooks Miller welcomes us to the Court of Creator Opinion. She’ll unpack:

The three "rules of law" that govern how creators move public sentiment
Why your brand's story is no longer yours to tell
How creators reshape customer perception through posts, reaction videos, and comments
How to treat creators as builders of your brand, not billboards for it

Emily Thornton

Founder, Piper Creative Co. | Previously Influencer Manager @ Boots

I Wish I Knew What Creators Were Really Thinking... I'd Have Been So Much Better at My Job

After more than a decade in brand marketing, including leading influencer marketing at Boots, Emily realized that some of the most valuable insights creators have rarely make it back to brands. In this session, she'll share creator perspectives that changed how she thinks about influencer marketing, and how greater transparency can help brands build stronger relationships, improve performance and create better long-term commercial outcomes.

Learn:

How creators interpret brand decisions when context is missing
Practical ways to build stronger, more collaborative creator partnerships
Why feedback should be treated as a core part of influencer marketing infrastructure rather than an optional extrafor it

+ Special guests: Eric Ford & Chloe Perkins

In our exciting new segment "On Trend", Chloe & Eric will be sharing one burning thing each that they think brands need to know and how to use it in your own influencer program.

Here's a sneak peek:

Eric Ford

Prev. Global Communications + Advocacy @ L’Oréal

Friend Groups are the NEW Brand Advocacy Driver

Eric will explore how community marketing has evolved and why friend groups are becoming a new driver of modern brand advocacy across both B2C and B2B brands.

Learn:

Understanding the evolution of Community Marketing
The Power of the Friendship Advocacy Model
How B2C and B2B brands can tap into the new community framework across channels + functions
How to treat creators as builders of your brand, not billboards for it

Chloe Perkins

Influencer Marketing Strategist @ Creative Cupid. Previously influencer marketing @ Gymshark for North America & UK

Beyond Reels: The Carousel Comeback

The slow death of short-form isn't just because of long-form, the return of static content is playing its part too. Creators are seeing their biggest growth from Instagram carousels, yet brands are slow to tap into it. In five minutes we'll show you how to use it in your influencer strategy.