How brands do influencer marketing

Join us for a special 3 hour edition of Modash LIVE featuring the influencer marketers behind Stanley 1913, Goodwipes & Sweet Loren's.

Hear directly from the brand-side teams building ambassador programs, launching creator-led campaigns, and growing their influencer marketing programs.

Georgia Humphries

Influencer Marketing Manager EMEA @ Stanley 1913

Creators As Curators: Building Our First Ambassador Program

Georgia will share how to approach long-term creator partnerships, including:

• Designing and structuring an ambassador program
• What separates scalable programs from one-off activity
• Identifying omnichannel creators that compound value over time

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Tess Goodwin

Social & Influencer Lead @ Goodwipes

How We Built Goodwipes’ First-Ever Creator-Led Campaign (And What We’d Do Differently)

Tess will break down the “Wet January” campaign — a multi-touch creator activation spanning paid, organic, out-of-home, and in-person events.

Learn:

• How to build a creator campaign that runs for a full month without losing momentum
• How to brief creators without killing creativity
• How to balance lead creators with supporting voices
• How to use in-person events as true community-building moments
• What they measured, and what they’d change next time

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Enara Roy

Social Media & Influencer Manager @ Oddball, previously Sweet Loren's

Learn:

• How hyper-specific algorithms limit brands that stay within traditional creator categories
• The power of unexpected creator partnerships to expand reach & drive cultural relevance
• Meeting audiences where they’re at by creating content that entertains, inspires, and resonates instead of being overly scripted + salesy
• Real campaign examples from Sweet Loren’s and Stockeld Dreamery that challenged industry playbooks

Why join?

• Gain actionable insights from experts
• Get the chance to ask experts your questions in our Q&A
• Connect with other industry pros + join us for some fun creator games and the chance to win some merch

More speakers to be announced soon.

Attend now for free 🥳

Can’t make it live?

Register anyway and we’ll send you the replay.