Reaching Students Where They Are: Texting Best Practices for Campus Clinics

Your students are on their phones, not their inboxes. Email reminders and newsletters are easy to skim past, and that shows up as no-shows at appointments and thin turnout at wellness events. Texting cuts through. They get opened, and they get read quickly. 

Join Ruth Patten and Lauren Pragoff, along with Erika Boyer from the University of Oregon, for a practical look at how health and counseling centers are effectively using text messaging to boost attendance and actually reach students.

We'll cover: 

• How often to text and how long a message should be, ideally 
• What information belongs in a reminder versus a confirmation versus a health promotion message
• What student opt-in consent looks like 
• How one institution structured its texting program for outsized impact, not just average engagement 

We can’t wait to see you there!