Lyssna is a remote all-in-one research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.

Lyssna

# Learn how to design pricing plan pages that are clear, persuasive, and built to drive signups.

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### **What we’ll do**

Your pricing page is one of the most critical points in the user journey - and often one of the trickiest to get right. In this live workshop, we’ll work through testing and improving a pricing page so it:

*   Clearly communicates plan options and key features
*   Builds trust and confidence to help customers make decisions
*   Highlights the most important benefits without overwhelming users

You’ll learn how to identify friction, test your assumptions, and make research-backed design improvements that boost clarity and conversions.

***

### **Why this matters**

Small changes to your pricing page can have a massive impact on signups and revenue. If your pricing or plan overview pages are confusing, unclear, or missing key information, users hesitate...and many drop off. In this workshop, you’ll learn how to fix that.

***

### **You’ll walk away with:**

*   Practical strategies to design pricing pages that convert
*   Hands-on experience running quick, effective UX research
*   Actionable improvements you can apply to your own product immediately

***

### **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

### **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn fast, effective ways to improve your product’s copy and user experience. Can’t join live? Sign up anyway and we’ll send you the recording.

***

### **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up studies, get real feedback in minutes, and make better decisions at every stage of the product lifecycle.


Design a pricing page that converts

**Whether it's a headline, an error message, or a navigation label, *the words you use shape the entire user experience.***

**And luckily, they’re one of the fastest things to test - and improve.**

In this hands-on workshop, you’ll learn how to run quick, lightweight tests on your product’s copy using Lyssna, and how to get clear, useful feedback in minutes.

No complex setup. No endless research. Just fast answers and little tweaks that lead to real improvements.

***

### **About this event**

In just one hour, you’ll step into the role of UX lead at *HomeLysst* – a fictional online marketplace that helps people find and hire trusted home improvement professionals. We’ll walk through three common UX copy challenges and show how to solve them with short, simple Lyssna tests:

**Is your message getting through?**

Use a five second test to find out if your value proposition is clear and memorable.

**Is your writing helping to create a better experience – or a more confusing one?**

Use a usability test to evaluate how well your copy supports users when things go wrong.

**Can users find what they need?**

Use a first click test to identify whether your navigation labels are clear and intuitive.

You’ll leave with a simple process, real examples, and templates you can use immediately – no guesswork, no overthinking.

***

### **What you'll learn**

✔ How to test your copy quickly – without a full research plan.

✔ A simple framework for getting clear, actionable feedback using Lyssna.

✔ Why small copy changes can lead to big product improvements.

✔ How to spot unclear or ineffective messaging – and fix it fast.

***

### **What we'll do**

✔ Set up and run three fast, lightweight tests together using Lyssna.

✔ Review real results and discuss how to turn them into product changes.

✔ Share templates and prompts to help you test your own copy right after the session.

***

### **Who should attend?**

This workshop is perfect for UX designers, product designers, UX writers, content designers, marketers, researchers, and anyone who wants to make faster, smarter decisions about product copy — and show its impact.

***

### **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

### **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn fast, effective ways to improve your product’s copy and user experience. Can’t join live? Sign up anyway and we’ll send you the recording.

***

### **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up studies, get real feedback in minutes, and make better decisions at every stage of the product lifecycle.


UX writing that gets results:  Simple tests for fast feedback and big impact

How do you design products that create genuine connections between users? Join Joe Formica, Lyssna's Design Advocate, for a live Q\&A with [Grace Ling](https://www.linkedin.com/in/graceling/), Co-founder of [Design Buddies](https://www.designbuddies.community/)/CoCreate, a community of 150,000+ and education program helping designers grow in their careers. In this conversation, Joe and Grace will explore how community-building principles can transform product design.

Grace will share insights from growing one of the largest design communities from scratch, practical strategies for designing products that encourage collaboration, and approaches to creating experiences that feel social rather than transactional.

Whether you're a designer, product manager, community builder, or anyone interested in human-centered design, this session will provide valuable perspectives on creating digital products that build bridges between people. Come prepared with your questions about community dynamics, social product features, and designing for authentic human connection.


Designing for connection: Building community through product design

**Recruiting the right participants can make or break your research.**

And yet, most researchers don’t realize how a few small missteps in a screener survey or recruitment plan can lead to unreliable feedback, wasted time, and bad product decisions.

In this hands-on workshop, we’ll explore the surprisingly high impact of participant recruitment – especially when it comes to screener surveys. You’ll learn how small tweaks in language, logic, and targeting can completely change who you talk to (and how valuable their feedback is).

We’ll walk through real examples, fix common mistakes, and show you how to avoid wasted time and endless back-and-forth by tightening up your recruitment process from the start.

***

**You’ll learn how to:**

✅ Write screener surveys that filter for the *right* participants.

✅ Spot and fix common issues that lead to unreliable results.

✅ Improve your recruitment process – no matter your method or goals.

✅ Get hands-on practice improving a real screener survey.

***

**This workshop is for you if:**

→ You run any kind of UX research, from quick tests to in-depth interviews.

→ You’ve ever struggled with vague or unhelpful research feedback.

→ You want to recruit participants with more speed, confidence, and clarity.

***

**Join us and learn how small details in your screener surveys can have a *huge* impact on the quality of your research – and every decision that follows.**

***

## **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

## **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn from an industry expert and improve your skills. Can’t join live? Sign up anyway and receive the recording in your inbox.

***

## **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up research studies, recruit participants, and generate insights quickly to inform decisions from strategy and concept through to design and implementation.


Screener survey mistakes (and how to fix them)

Tired of your research reports gathering dust? Join us for a live Q\&A with Odette Jansen, a seasoned UX research leader, neurodiversity advocate, and founder of [UXRStudy.com](http://uxrstudy.com/).

We’ll explore how to transform static research insights into dynamic synthesis workshops that actually drive product decisions. Odette will share tips and strategies from her workshop approach that she’s refined across multiple organizations, plus insights on getting stakeholder buy-in and making sure your research findings stick.

Whether you're a researcher struggling to get your insights implemented, a product manager wanting to better leverage research, or a design leader improving cross-functional collaboration, you’ll walk away with practical advice for making your research truly impactful.


Research that sticks: Collaborative synthesis in action

Speakers

Odette Jansen

Founder of UxrStudy.com, UX Research Leader

Joe Formica

Senior Designer, Researcher, and Design Advocate at Lyssna

Replays

Design a pricing page that converts

UX writing that gets results: Simple tests for fast feedback and big impact