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The Revenue Feedback Loop in HubSpot: from chaos to predictable growth.

Leapforce

01:01:38

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Your data is there. Why is it not working for you?

Most businesses have plenty of data. And yet, it does not deliver the insights it should. A weekly sales report that gets forwarded around, but nobody quite trusts. A sudden drop in close rates with three different theories. Lead data sitting in a CRM until someone remembers to look. A commercial process running on an open loop.

The rules for predictable growth have changed. Are you still running your revenue engine on guesswork in 2026, or are you doing it the smart way?

Do the test. Walk through your own commercial process in your mind. Do you know whether a drop in conversion is a data problem, a process problem, or a people problem? Can you pull the right lever to fix it, or do you need a data analyst to figure it out? And when you fix something, does anyone actually check if it worked?

In one hour, we will show you how to build a Revenue Feedback Loop in 2026. No academic stories, but the exact method we use at Leapforce and implement for our clients. From data to diagnosis, with HubSpot as the foundation.

What you will learn:

  1. How to use your data to gain insight into what is actually going on in your commercial process, and if there are any opportunities for improvement.
  2. Where your revenue is actually leaking, using a simple 4-step check you can run yourself, without needing a data analyst.
  3. How to set up your dashboards for a diagnosis, not a scoreboard.
  4. Understanding which lever to pull when something's off: is it the quality of leads coming in, your commercial process, or how it's being executed?
  5. Why most are trusting the wrong numbers, including one very common HubSpot report that quietly makes your conversion rates look better than they are.

Expect no dry theory. We will show you live how this plays out on a real pipeline. From a pipeline that looked fine to the specific stage that was quietly costing money, including all examples.

Speakers

Noortje Wijckmans

Noortje Wijckmans

RevOps & CRM Consultant @ Leapforce

Noortje partners with leadership teams to design and implement HubSpot ecosystems that drive revenue growth. With a strong background in CRM architecture and project management, she knows exactly how to bring structure to complexity. She always thinks from the perspective of the teams using the system. How do you make processes not just standard, but actionable? Noortje is pragmatic, sharp on operations, and loves translating business goals into clear and executable steps.

Jurjen Sytsma

Jurjen Sytsma

RevOps & CRM Consultant @ Leapforce

Jurjen is responsible for building digital products and technical solutions that actually serve human beings. With over 12 years of experience, he knows exactly where the bottlenecks are between technology and users. And more importantly: how to fix them. He strongly believes that the best technical products do not feel technical at all. Jurjen is structured, tackles complex challenges head on, and always looks for the smartest route to make technology feel human.

The Revenue Feedback Loop in HubSpot: from chaos to predictable growth.

01:01:38

Watch