The Future of Influencer Marketing 2026/2027: The UK Data
20
10:00 AM - 10:30 AM
Still treating influencer marketing as a supporting channel? UK brands aren't.
New data from Kolsquare's Future of Influencer Marketing study shows the UK is Europe's most commercially convinced market: 38% now call influence a core growth driver, and half of UK brands say it drives 11–25% of marketing revenue. Join us as we unpack what's behind the UK's agency-led scaling, ROI-first measurement, and rising standards on disclosure and compliance, and what it means for your 2027 strategy.
Join to get a deep dive on the data.
Speaker
Alicia Van der Meer
Field Marketing Lead & Marketing Manager UK @ Kolsquare
Alicia Van Der Meer is Field Marketing Team Lead and UK Marketing Manager at Kolsquare, where she leads brand positioning and thought leadership across the UK. She works closely with marketing leaders to turn influencer strategies into measurable performance, helping teams move from awareness metrics to commercial impact.
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20
10:00 AM - 10:30 AM