Charlotte Tilbury vs Huda Beauty: Inside Two High-Performing Influencer Strategies
24
11:00 AM - 12:00 PM
Charlotte Tilbury vs Huda Beauty. Two global beauty giants, two distinct influencer strategies. Join us as we analyse their creator mix, platform strategy and collaboration patterns to understand what’s driving measurable impact, and what marketers should borrow for 2026 planning.
Agenda:
- Opening & Framing
- Intro to Eugen & Alicia
- About Charlotte Tilbury & Huda Beauty
- Who are their top creators?
- Business Objectives Hypothesis
- Global Data Deep Dive: Charlotte Tilbury and Huda Beauty
- Brand pages
- Format & Creator Structure
- Comparing EMV, Engagement Rates, seasonality
- Avg compliance scores of their creatoes
- Zoom Into the UK Market
- UK creator mix
- UK engagement vs global averages
- Local ambassadors
- Conclusions and Key takeaways
Speakers
Eugen Knippel
VP Global Voice & Industry Relations @ Kolsquare
Eugen is VP Global Voice & Industry Relations at Kolsquare, where he helps shape how the market thinks about influencer marketing, beyond hype, tools, and vanity metrics.
He brings over five years of hands-on experience from Storyclash, working closely with brands and agencies across Europe on influencer strategy, data, and go-to-market reality. His focus is where influencer marketing gets uncomfortable: accountability, ROI, internal politics, and the gap between brand and performance.
Eugen believes influencer marketing is part PR, part performance, part psychology, and still wildly misunderstood.
Alicia Van der Meer
Field Marketing Lead & Marketing Manager UK @ Kolsquare
Alicia Van Der Meer is Field Marketing Team Lead and UK Marketing Manager at Kolsquare, where she leads brand positioning and thought leadership across the UK. She works closely with marketing leaders to turn influencer strategies into measurable performance, helping teams move from awareness metrics to commercial impact.
24
11:00 AM - 12:00 PM